To rank for competitive search terms, content must go beyond good and unique; It has to reach a much higher bar. These days, content has to be 10x better than anything else that shows up in search results for the keywords you’re after. That’s how you stay ahead of the game!
Online Marketing Tips
Email remains one of the most powerful ways to connect with an audience online. This post explores the critical roles that intent, tone, structure, content, and much more all play in shaping positive user experiences.
Winning online has never been more difficult. We break down the critical aspects of building a successful digital brand experience and provide some shortcuts to help your business move forward faster.
Learn best practices for building higher-converting ad content, reaching your target audience with strategic advertising campaigns, and measuring your campaign’s effectiveness with YouTube’s free tools.
There’s a clear business case to get with the video program, and so many creative ways that companies can use the medium to tell their brand story.
See how Buffer has used proven content curation strategies to dramatically boost their social media performance. Explore best practices and common pitfalls!
People don’t just search for content online, they look for answers. Learn how leading brands create content that directly meets customer demands, and forever change the way you do content marketing.
Now that 70% of sales are digitally-influenced, it’s more important than ever to increase your online exposure. Learn how to “be there” for customers when they search for what you offer.
With so many moving parts involved in any major marketing effort, it’s critical to start off with a sound game plan. Learn the elements of a successful campaign strategy and how to implement them for yourself.
An exponential explosion of data puts more knowledge at our fingertips than ever. But what should we do with it? Turn data into intelligence by developing dedicated insight channels within your business.
Chris Hanks takes a hard look at the deceptively simple formula for increasing your revenue potential: creating actual value and clearly communicating it.
See how the marketing geniuses behind major brands like Coca-Cola and Turner use dedicated internal marketing campaigns to improve operating efficiency and keep employees more engaged.
Discover why WordPress is powering 25% of the Internet, and learn how to use this robust platform to build compelling online marketing channels for your business.
Get the fundamentals on what makes content truly resonate with your target audience, and discover new tips and tricks that will help you and your team create it with ease and efficiency.
The use of Google voice search is quickly rising, and rich answers are increasing site traffic. Get your business in on the action. We’ll show you how!
If you’re a local business, you’re grounded in the real world—not “the cloud.” Find out how to connect your content to your community.
We’d like to share with you 2 new (and easy!) ways to improve your AdWords ROI that your local competitors likely are not yet taking advantage of.
Customer Match enables advertisers to import customer emails into AdWords to target your most valuable customers across Google Search, Gmail, and Youtube.
Want to beat your local competitors on Google? We’ve broken down the top 5 ways for beginners to support their local search optimization with link building.
From your initial strategy to your final design, check out the many areas in which you can increase the return on your email marketing efforts!
Focusing adaptable content through the lens of mobile design — or “one web” — can make all content better, regardless of how it’s viewed.
Before you spend a ton of resources on keyword optimization, get in the know about how keywords work and what should really drive your optimization goals.
Building strong communities can lead to some awesome things! Connecting with like-minded businesses reinforces what you want your brand to stand for.
To better protect against future risk, learn from Adroit Methods’ Mark Acosta on how to judge your company’s production capacity and make the right promises.
If the type of work you’re doing doesn’t align with what motivates you and drives your business, create &promote true-life content to revamp your image.
By creating loyalty, benefiting your community, and building two-way interactions, your content marketing campaigns are far more likely to be shared.
To learn more about how to leverage the evolving landscape of metadata & build your business on the web, come see Robin at SoundBoard in Athens, GA on 7/16!
Balancing what you want from your audience with what you have to offer ensures that your message lands as intended. Learn about social media give-and-take!
To learn more about the integration of analytics, content, & social media to propel your sales funnel, come see Stephen present at SoundBoard on 7/16!
To learn more about how to use your personality to build the type of brand that interests people, join us July 16 for the full SoundBoard session!
Find out how compelling elevator pitches can help you more effectively market to your customers online! Come to SoundBoard on 7/16 to learn more.
Learn to research, document, and analyze specific components of your relationship with a customer, from initial engagement through long-term relationship.
Exploring ways to mitigate and manage project risk by forging stronger connections with stakeholders. Learn more from Krystina on July 16 at SoundBoard!
To learn more about how Ricky used social networking to achieve great business and community results, come see him live at SoundBoard on 7/16!
Discover transferable crowdsourcing principles such as incentive structures, task delegation, and risk management to supplement business resources.
Think of Yelp as the social network that it is, and you’ll have a leg up on getting great Yelp reviews. We’ve laid out 4 simple tips to get you there.
Spread your correct business name, address, phone (NAP), and website info across the web — quickly and for free! We explain how.
Thanks to hard work and a lot of talent, Athens is starting to think of itself as a tech startup incubator as well as a music, food, and football town. A new Athens company that gets ahead of the ad-free revolution could make that vision a reality.
Google now displays business hours in search results, but open hours are often inaccurate or out-of-date! Learn how to update your G+ business hours & info.
Remarketing with Analytics & AdWords enables you to display ads to users based on behavior on your site. Learn Remarketing 101 to promote your next event!
Planning an event this holiday season? Check out our tips for how to plan and promote your event to success using Facebook, forethought, and media strategy.
Wondering how to get your restaurant’s menu to show up in Google search results? We have the answer. Other business services may be Google’s next endeavor!
Want to know what’s new with Google Analytics? We break down our top 3 picks out of the new Google Analytics features, unveiled in September 2014.
Check out our third and final post on AdWords automation! Learn to use AdWords scripts to increase efficiency and improve your account’s ROI.
Learn how to use AdWords automated rules to increase efficiency and improve your account performance, and check out our whole AdWords automation series!
Improve AdWords performance with automated bidding! We break down what it is, why to use it, and how to set it up.
Deciding between AdWords and AdWords Express for your company? Find out why the full AdWords product is the best choice for the growth of your business.
Learn how to find out whether Semalt.com is inflating your site traffic, and how you can keep the Semalt crawlers from distorting your web analytics.
How much time should you be spending on social media? Stop thinking in hours and start thinking in proportions! We have the recipe for social media success.
Influence marketing involves identifying the right influencers at the right time, and employing an engagement strategy with a cross-functional approach.
Photography makes blog and social media content more compelling, but quality photos are key! Learn how to take share-worthy mobile photos for your brand.
Ready to build a mobile app for your business? Jonathan Wallace and Michael Hamrick talk about what to consider before taking the plunge.
Matt Chastain of Prolifik SEO and our own Stephen Rosenberg talk tips about how to promote your business with engaging video content. Don’t get left behind!
Social and Semantic Web Consultant Robin Fay is speaking at SoundBoard! She and Stephen Rosenberg preview her talk on how to use big data for social media.
Krystina Francis, Project Manager for FormFree Holdings, and our own GM, Michael Hamrick, team up to talk about best steps for effective project management.
UGA Entrepreneurship Program Director Chris Hanks and our own Stephen Rosenberg explain what all companies can learn from small startups and entrepreneurs.
If you’re tracking conversions with AdWords, the next step is to maximize opportunity with conversion optimization. Learn how with the Conversion Optimizer!
How do you know if your AdWords campaign is yielding the results you want? Learn more about conversion tracking with the AdWords Conversion Tracking tool.
Long-term benefits aside, we explain how to determine whether an AdWords campaign has a positive ROI in terms of dollars spent v. profits received.
Find out our pure genius, fool-proof way to improve your local SEO, promote your business, and engage your community.
Hubspot’s recent SEO mythbusting overlooks a critical factor of business success on the web. Content is king, but it’s just step 1.
Find out what your email service says about your company, why a no-cost email provider may hurt you, and why business-branded email makes you look boss.
Fighting competition that uses low-quality links and fake reviews to back them up? We can help. Learn how to outrank your competitors and keep Google happy.
Are outbound links good for SEO? It’s not always easy to decide when or how often you should link to another site. Check out how to know when to link!
SEO marketers have talked about keyword rankings from the beginning, and although they are great signals, they may not be quite as important as you think.
Google’s search engine results page is an ever-evolving creature. Check out Moz’s mega-SERP infographic, and how we break it down.
It’s a tough call, but here are our top five reasons for going web app over native app.
Security is a complex and problematic topic for web users. We describe the basics of Tor Project to help you decide whether it’s the right measure for you.
We talked about marketing and branding a new business at the Georgia Small Business Development Center’s Start Smart Program! Check it out.
A VPN, or Virtual Private Network, allows you to securely connect to and anonymously browse the Internet over WiFi. Learn whether it would work for you.
Develop a brand identity not by talking about your mission statement and values, but by showing how you uphold those values. Genuine evidence is powerful.
Great business writing depends on your audience. Attract attention by finding out what people want to know, and telling them! That’s targeted content.
We know you can’t get enough, so we’re continuing with our better business writing series. Get on board with 3 more tips to improving your written content!
A huge obstacle to blogging for your business is knowing how to do it! We unpack 3 tips for better business writing to get you well on your way.
Google increasingly favors good brands over strong keywords. Learn more about branding your business, and how Google uses reputation as a search signal.
We want local businesses to get found with local search, and we’ll help you do it. It all starts with a NAP!
Why blog? Build your brand, rank in search engines, and convert. Sharing your blog posts on social media multiplies your efforts and creates more business.
It’s tough to put on your white hat and work at producing great content, only to find that link spammers are beating you at search. Well, not for long!
Don’t just shoot a static press release to your contact list. Use that news to add content to your website, and see how it improves the response!
To execute good social media campaigns, it’s best to first design a framework that will help you reach your goals. Here are our social media best practices.
A blog requires constant attention and care, and that is daunting to most. Here are a few actionable items to keep up your company blog, and why you should.
Traditional business methods only scratch the surface these days. Find out 6 reasons why your business is unready for the conceptual age, and how to fix it.
Introducing clicky website analytics, and why it’s such a useful and flexible way to determine progress.
Calls to action, or CTAs, are necessary components of website design. Clear calls to action show the user what to do next, which leads to conversion.
CloudFlare is an incredibly useful plug-in for those of us without the funds for a full security detail on our sites. Check out how it helps!
When building your business, it’s important to focus on your own local community. Learn how to leverage your location for optimal growth.
Social media is many things. And Facebook, Twitter, Pinterest, LinkedIn and Instagram are only a few! Find out how to get started and keep up.
A thought leader has established authority in his or her specialty. Beyond expertise, a thought leader is made by communication and reputation.
Web agencies tell you again and again that blogging is an important tool of marketing. Why? Blogging helps a broad base of customers to find you on the web.
Blogging can provide your business with a competitive advantage if you keep it up and relevant. When you decide to start a blog, keep these steps in mind.