Maximize Customer Acquisition, Rankings, and Revenue with Smarter Product Launches Tyler Vawser Published Apr, 27 2017 Strategy This session was presented live at a past SoundBoard event. Athens, GA · 2017 Main Stage 1:00 pm - 1:40 pm A strategic product launch can be a significant part of any marketer’s goal to acquire more customers cheaply while driving long-term revenue. This session will provide a real-world example of how this is done.