Featuring Talent From Top Brands

Speakers for our 2017 have been announced, and they are going to be amazing! We’ll be sharing session topics as the event gets closer, but head over to our event page to read the bios from experts who will be blowing your minds on April 27 at the Morton Theatre in downtown Athens, GA!

MailChimp, Siege Media, Google, WP Engine, Buffer, Wistia, Moz, Sticker Mule

See 2017 Speaker Roster


Simon Cole

Thames Agencyworks


Kelly Cooper



Kathryn Devlin



Michael Hamrick

Perfect Pitch Concepts


Chris Hanks

Kennesaw State University


Kimberly Jimenez

Zilch To Social


Taylor McCaslin

WP Engine


Patricia Mercaldo



Stephen Rosenberg

Perfect Pitch Concepts


Mathew Sweezey


Start Pulling It All Together

SoundBoard sessions integrate best practices from a variety of key functional areas.


Before any of your marketing efforts will pay off, you must first have a solid grasp on your core business goals, core value proposition, and your target market segments.

Search Engine

Optimizing website content or target keywords and audience segments is both art and science. Let’s explore some of the best practices for making the most of your site content.


There is more to great social media campaigns than just building the size of your audience. Learn how to think outside the box and make sure you are maximizing your return on investment with social media efforts.


Don’t expect to attract or convert new customers if your online collateral is not compelling. Everything from the quality of your writing to your photography can have a significant impact on your success.


From building strong email lists to implementing successful cold email campaigns, you’ll need to exercise great care here if you want to avoid losing potential customers.

Production &

Of course, behind every great online marketing engine is a sound technical framework. Make sure you’ve got your basics covered here to avoid future potential headaches.

2016 Event Sessions

Topics for 2017 have not been announced. But you can revisit the topics and times for last year’s event.

Morning Sessions

How To Supercharge Your Social Media Content

Get the fundamentals on what makes content truly resonate with your target audience, and discover new tips and tricks that will help you and your team create it with ease and efficiency.

9:00am · with Kimberly Jimenez

Move Faster, Reduce Costs & Increase Success with WordPress

Discover why WordPress is powering 25% of the Internet, and learn how to use this robust platform to build compelling online marketing channels for your business.

9:45am · with Taylor McCaslin

The Importance of Marketing To Your Own Team

See how the marketing geniuses behind major brands like Coca-Cola and Turner use dedicated internal marketing campaigns to improve operating efficiency and keep employees more engaged with their brands.

10:30am · with Patricia Mercaldo

What is Driving Your Revenue

In this session, we’ll take a hard look at the deceptively simple formula for increasing your revenue potential: creating actual value and clearly communicating it.

11:15am · with Chris Hanks

Afternoon Sessions

5 Key Principles of Effective Insight Definition

Today’s exponential explosion of data puts more knowledge at our fingertips than ever before. But what should we do with it? Learn how to turn information into intelligence by developing dedicated insight channels into your business.

1:00pm · with Simon Cole

Simple Steps to Creating a Successful Marketing Campaign Strategy

With the many moving parts involved in any significant marketing effort, it’s critical to start off with a sound game plan. Learn the elements of a successful campaign strategy and how to implement them for yourself.

1:45pm · with Kelly Cooper

Winning the War for Traffic

70% of sales are now digitally influenced. As consumer behavior evolves, it’s more important than ever to increase your online exposure. Learn how to “be there” for customers when they search for what you offer.

2:30pm · with Kathryn Devlin

Why People Aren’t Searching For Content

People don’t just search for content online, they look for answers. Learn how leading brands create content that directly meets customer demands, and forever change the way you do content marketing.

3:15pm · with Mathew Sweezey

Top Reasons To Attend

There are lots of great reasons, but these are our favorites!


Our sessions are designed to cover a breadth of topics and give actionable insights you can start using to improve your efforts.


Athens is an amazing city to visit, and incredibly affordable compared to the costs of visiting a large city for your next conference.


SoundBoard appeals to professionals across a variety of marketing disciplines, so you’re bound to meet all sorts of interesting people!

Register Today

Reserve your spot at this year’s conference with the registration form below.
If you want to review the full event details beforehand, just visit our dedicated event page.

If you need a place to stay, check out the fantastic Hotel Indigo right in downtown Athens, where we’ve reserved a block of rooms at a special rate of $129/night. Hotel Indigo is walking distance to the conference, as well as all downtown vittles, libations, and attractions. Just call and mention SoundBoard!