Our Story

Equalized Marketing

Founded in 2014, SoundBoard is an annual digital marketing conference held in Athens, GA. Our primary goal is to bring together marketers with disparate specialties in order to foster more cross-functional collaboration and provide actionable takeaways for our audience.

Where some conferences may focus specifically on Content Marketing, Social Media, or SEO, SoundBoard focuses on how to better integrate these elements for a more holistic approach. We call it "equalized marketing."

Why Athens?

Conveniently about an hour east of Atlanta, Athens is a top-rated college town with an outsized cultural impact fueled by a world-famous music scene and a vibrant downtown bursting with quirky shopping, nationally-acclaimed restaurants, award-winning craft breweries, and ample nightlife. It’s a super fun— and highly walkable—city with a lot of incredible things to experience.

Audience Makeup

Our audience is comprised of an even mix of agency and in-house marketing professionals from a variety of industries. We are also popular with small business owners, entrepreneurs, and students from the University of Georgia.

Over the years we are honored to have welcomed representatives from some of the most influential companies in the marketing industry. We encourage you to browse through the list of contributors on our site to get a sense of the caliber of the SoundBoard community.

Increased Size

In our sixth year, we significantly expanded the scope of the event by adding a second day of programming. We also split into multiple tracks to accommodate dozens more speakers and to give attendees the ability to pick and choose their own learning adventure!