Keywords Are Dead, Long Live Topics!

Published Apr, 27 2018
This session was presented live at a past SoundBoard event.
Main Stage
9:00 am - 9:40 am

The rise of machine learning and Google’s RankBrain means that search engines are outgrowing the ways we used to think about keywords. Learn how to build pillar pages and start thinking in terms of robust topic clusters in order to keep your site rankings strong.