Candace McCaffery

Skilled at “perception renovations,” Candace has spent more than 20 years counseling companies and organizations to rethink their standard approaches to communications, leaning in to bold initiative and innovative strategies.

With a background spanning everything from fintech to public service and hospitality to transportation, Candace’s work is as diverse as the companies she promotes. Her eye toward the next new thing resulted in her being an early adopter of digital marketing among her PR peers, tapping its potential well over a decade ago.

Her adeptness at breaking down the silos between PR, marketing, and digital communications has resulted in impactful, award-winning programs for national and regional brands including Barclays, SunTrust, Lowe’s, Starwood Hotels, PwC, the Georgia Department of Transportation, and Georgia Commute Options.

Not one to shy away from challenges, Candace has taken on some notable ones: inspiring metro Atlantans to give up their beloved cars (or at least reduce how much time they spend in them); re-instilling consumer confidence in one of the nation’s largest banks following the Great Recession; and making a ground-breaking sustainable community part of the national conversation— more than a year before ground was even broken.

When not working, Candace still embraces new challenges, from jumping out of perfectly good airplanes to earning sharpshooter certification and, most recently, improving her yoga poses under the Sahara Desert skies.