Luckie & Co. President John Gardner loves change. He likes to challenge the status quo, make waves and rock the boat — all in the name of building connections between people, businesses and communities. He also loves data. A good, complex statistical model will keep him content for hours.
John’s career has been marked by anticipating and driving change in the advertising and business development arenas — most recently leading the transformation of LUCKIE to an agency focused on getting companies closer to their customers by fusing the science of data and the art of marketing.
John was an early champion of the digital economy and has long exalted the benefits of data-driven marketing to produce radical business impact. His expertise in predictive analytics, consumer behavior and customer engagement has fueled game changing programs for household brands like Chick-fil-A, Marriott, Regions Bank, Little Debbie, Disney, Cetaphil, and Pfizer.
John is a Microsoft Certified Professional, tennis enthusiast, military history scholar and lover of Bama football. He is also the proud father of a current UGA student and a frequent collaborator with Grady College’s Talking Dog Agency.