Blending Art & Science to Deliver Impact

Published Mar, 22 2019
This session was presented live at a past SoundBoard event.
Galleria I
10:30 am - 11:00 am

Still counting clicks and likes to measure success? Looking at opt-ins as an indicator of ROI? Marketers who continue to leverage data in passive, conventional ways will continue to have little impact on business outcomes.

Using data instead to intercept and change behavior will not only drive short-term revenue but build long-term customer value. Learn how to recognize behavioral decision points from your data and how to intercept them to drive action