Athens, GA · 2018

Thanks For A Great Event!

Join us April 27, 2018 at the Morton Theatre in downtown Athens, GA. Registration is from 8AM-9AM, and sessions will end at 5PM.

As usual, we’ll be bringing in speakers from some of the biggest and best marketing brands in our industry. Be sure to subscribe to our mailing list find out as speakers are announced. Regardless of your experience level in each of these specialties, our sessions are designed to offer actionable insights to both novices and pros. This means you’re sure to walk away with new skills that will improve your ability to design and implement successful marketing campaigns!

This venue is a historic location, so it has some technical limitations. In the past, we have been unable to offer reliable Wi-Fi so if you’re unable to unplug for the day then you’ll need to bring a personal hotspot.

Speakers & Session Schedule

Michael Hamrick

Perfect Pitch Concepts

Thinking Outside The Box With Your Images

Using responsive design is more essential than ever, but properly working with responsive images is becoming increasingly complex. This session will not only review the basics of responsive images and art direction but will also cover a few tips for future-proofing your media library.

Design, Website Performance

with:

Michael Hamrick

3:20 pm - 3:30 pm

Apr, 27

Main Stage

Stephen Rosenberg

Perfect Pitch Concepts

Taking Automated Emails Personally

As the power and popularity of automated email marketing tools grow, their efficacy is increasingly challenged as inbox managers seek to protect you from the onslaught of messages. Explore some of the email marketing tips and lessons we’ve learned this year.

Automation, Email Marketing

with:

Stephen Rosenberg

10:40 am - 10:50 am

Apr, 27

Main Stage

Elli Bishop

Clearlink

How To Hire Wildly Successful Outreach Specialists

When assembling an outreach team, there are a few crucial qualities and characteristics to consider. This session will align those traits with corresponding outreach tactics so that you can enable the right people to earn great links and improve coverage for your brand.

Networking

with:

Elli Bishop

4:15 pm - 5 pm

Apr, 27

Main Stage

Justin Blyden

Autotrader

Creating Video Production Teams With Any Budget

Whether you are bootstrapping a startup or are working with larger media budgets, this session will explore a few hacks and tips that can significantly extend the ability of your team to produce great video content.

Video

with:

Justin Blyden

9:45 am - 10:35 am

Apr, 27

Main Stage

Chris Hanks

Kennesaw State University

Making This Your Best Year Ever

Explore entrepreneurial tips and tricks for getting into the fast lane this year. In the spirit of entrepreneurship, this session is likely to cover some disparate elements and may evolve a bit based on audience feedback. You won't want to miss this one!

Strategy

with:

Chris Hanks

11:30 am - 12:10 pm

Apr, 27

Main Stage

Russell Jones

Moz

The Bullshitter's Guide To Content

Every marketer needs to create content at some time in their career despite missing key elements like time, money, and expertise. Learn how to pull great content out of your... browser! Make clients, customers, and your audience happy all at the same time.

Content Marketing

with:

Russell Jones

1:40 pm - 2:20 pm

Apr, 27

Main Stage

Rita Kozlov

Cloudflare

The Importance of Preparing For DDOS Attacks

In this session we’ll revisit the importance of using a CDN for your website as well as explore some of the additional security benefits this can provide. Specifically, learn how to plan for DDOS attacks and why it’s best to do so before you’re in the middle of one.

Security, Website Hosting

with:

Rita Kozlov

10:50 am - 11:30 am

Apr, 27

Main Stage

Peter Manca

HubSpot

Keywords Are Dead, Long Live Topics!

The rise of machine learning and Google’s RankBrain means that search engines are outgrowing the ways we used to think about keywords. Learn how to build pillar pages and start thinking in terms of robust topic clusters in order to keep your site rankings strong.

SEO

with:

Peter Manca

9 am - 9:40 am

Apr, 27

Main Stage

Michael Papish

Sonos

Turning Customers Into Advocates With Strategic Education

In an increasingly service-driven market, it is more important than ever to think beyond conversion transactions and start focusing on improving engagement metrics. Discover how product education materials can be paired with CRM tactics to support this effort.

User Experience

with:

Michael Papish

2:25 pm - 3:15 pm

Apr, 27

Main Stage

Lauren Renner

Kickstarter

Strengthening Relationships With Custom Photography

Using custom photography in your campaigns is the best way to build brand authenticity. Explore specific examples of how to work towards this goal and get new ideas for how to improve your team’s photography output.

Photography

with:

Lauren Renner

3:30 pm - 4:10 pm

Apr, 27

Main Stage

* If a speaker has a last-minute emergency, please understand that we will make every effort to find the best possible replacement.