Athens, GA · 2016

Thanks For A Great Event!

Thanks for coming to our May 5, 2016 at the Morton Theatre in downtown Athens, GA. We lined up some exciting speakers, and updated our conference format to ensure same-day access to all of our sessions.

Check out the session topics and the amazing lineup of speakers we had for 2016’s big event below.

Speakers & Session Schedule

Michael Hamrick

Perfect Pitch Concepts

Stephen Rosenberg

Perfect Pitch Concepts

Simon Cole

Thames Agencyworks

5 Key Principles of Effective Insight Definition

Today’s exponential explosion of data puts more knowledge at our fingertips than ever before. Learn how to turn information into intelligence by developing dedicated insight channels into your business.

Strategy

with:

Simon Cole

1 pm - 1:40 pm

May, 5

Main Stage

Chris Hanks

Kennesaw State University

What is Driving Your Revenue?

In this session, we’ll take a hard look at the deceptively simple formula for increasing your revenue potential: creating actual value and clearly communicating it.

Strategy

with:

Chris Hanks

11:15 am - 12:05 pm

May, 5

Main Stage

Kelly Cooper

Moz

Simple Steps to Creating a Successful Marketing Strategy

With the many moving parts involved in any significant marketing effort, it’s critical to start off with a sound game plan. Learn the elements of a successful campaign strategy and how to implement them for yourself.

Content Marketing

with:

Kelly Cooper

1:45 pm - 2:25 pm

May, 5

Main Stage

Kimberly Jimenez

The Business Lounge

How To Supercharge Your Social Media Content

Get the fundamentals on what makes content truly resonate with your target audience, and discover new tips and tricks that will help you and your team create it with ease and efficiency.

Social Media

with:

Kimberly Jimenez

9 am - 9:40 am

May, 5

Main Stage

Mathew Sweezey

Salesforce.com

Why People Aren't Searching for Content

People don’t just search for content online, they look for answers. Learn how leading brands create content that directly meets customer demands, and forever change the way you do content marketing.

Content Marketing

with:

Mathew Sweezey

3:15 pm - 3:55 pm

May, 5

Main Stage

Patricia Mercaldo

The Importance of Marketing To Your Own Team

See how the marketing geniuses behind major brands like Coca-Cola and Turner use dedicated internal marketing campaigns to improve operating efficiency and keep employees more engaged with their brands.

Internal Marketing

with:

Patricia Mercaldo

10:30 am - 11:10 am

May, 5

Main Stage

Kathryn Devlin

Google

Winning the War for Traffic

70% of sales are now digitally influenced. As consumer behavior evolves, it's more important than ever to increase your online exposure. Learn how to "be there" for customers when they search for what you offer.

Local SEO, Paid Campaigns

with:

Kathryn Devlin

2:30 pm - 3:10 pm

May, 5

Main Stage

Taylor McCaslin

WP Engine

Move Faster, Reduce Costs & Increase Success with WordPress

Discover why WordPress is powering 26% of the Internet, and learn how to use this robust platform to build compelling online marketing channels for your business.

Development

with:

Taylor McCaslin

9:45 am - 10:25 am

May, 5

Main Stage

* If a speaker has a last-minute emergency, please understand that we will make every effort to find the best possible replacement.